Home Basketball Steph Curry’s Premier Production Firm Is Part Of Her $100,000,000 Business Empire

Steph Curry’s Premier Production Firm Is Part Of Her $100,000,000 Business Empire

Basketball — 12/06/2023

Steph Curry’s Road to Billionairedom: New Under Armour Contract Opens the Door

Stephen Curry, the star of the Golden State Warriors, is on his way to becoming a billionaire thanks to his newest expensive contract agreement with Under Armour. The agreement, which involves him becoming president of his own Curry Brand, has the potential to increase his net worth to more than $1 billion.

The brand could make Curry a billionaire

According to Rolling Stone, Curry’s lifetime contract with Under Armour may be worth more than $1 billion when annual income, stock ownership, royalties, and on-court incentives are considered. Curry also received $75 million in Under Armour stock as part of the transaction.

Stephen Curry, Under Armour contract extended through 2024 - Sports Illustrated

Curry’s current contract will see him earn an additional $470 million by the end of the 2025-2026 season, after earning $350 million during his NBA career. His revenues are increased further by lucrative endorsement arrangements with major corporations like as Google, JPMorgan Chase, Rakuten, and CarMax.

Steph Curry is one of the greatest shooters in NBA history

Curry has moved into the entertainment business with his production firm, Unanimous Media, in addition to his success on the court. Books, podcasts, and the popular ABC golf entertainment series Holey Moley have all been produced by the company. A multi-part documentary about Curry’s life is also available on Apple TV+.

The Golden State Warriors guard recently signed a long-term extension with Under Armour

The Curry Brand, Under Armour’s counterpart to Nike’s Jordan Brand, is an important aspect of Curry’s collaboration. Curry’s focus will be on recruiting athletes to represent the Curry Brand now that his new contract extends beyond his playing career. This strategy is exemplified by the recent signing of De’Aaron Fox, point guard for the Sacramento Kings, as the brand’s first trademark player.

Curry’s projected billionaire status would put him in the company of NBA greats such as Magic Johnson, Michael Jordan, LeBron James, and Tiger Woods. Kevin Durant, a former teammate, is also on course to become a billionaire. Curry’s path to becoming a billionaire appears to be well within grasp, thanks to his enormous popularity and commercial relationships.