Despite the Los Angeles Lakers’ loss in their season opener against the Denver Nuggets, LeBron James kicked off his 21st NBA season in extraordinary style. The superstar made a grand entrance at Denver’s Ball Arena, donning a Louis Vuitton outfit valued at approximately $28,000. This lavish ensemble was a fitting choice for James, who has been announced as the next star of Pharrell’s upcoming Louis Vuitton campaign.

James showcased pieces from the highly anticipated SS24 Collection Essentials, including the standout collarless “Damoflage” jacket and a striking green Speedy bag. The NBA icon’s collaboration with Louis Vuitton was further highlighted as his image graced billboards in New York on October 24.

In addition to his Louis Vuitton attire, James also sported Beats headphones. He and Manchester City’s Erling Haaland are the newest faces of Beats’ campaign, “The King & The Viking.” James’ wife, Savannah, and their children, Bronny, Bryce, and Zhuri, joined him in the campaign’s latest commercial, where he playfully hinted at continuing his basketball career until at least the age of 42.

As a renowned superstar, James consistently attracts the attention of prestigious luxury brands. In January, he made waves by sporting the then-unreleased Tiffany & Co. Nike Air Force 1 sneakers at Madison Square Garden.