Kevin Durant arrived in style at the inaugural Game Plan sports business summit in Los Angeles, hosted by CNBC and Boardroom.

Boardroom is well-known as the company founded by Kevin Durant and his business partner Rich Kleiman, but it is much more than just another athlete-owned media company.

What began as a simple conversation between Kevin Durant and Rich on ESPN five years ago has grown into a big organization.

The brand has podcasts, shows, media channels, and video material, and it is now a non-traditional digital media organization. The brand recently expanded even further by collaborating with CNBC for the inaugural sports business event Game Plan.

The conference took place last week in Los Angeles and drew a star-studded lineup of industry leaders. Jeep was the event’s official sponsor, and they made sure the performers arrived in style.

Pro tennis player Nick Kyrgios and two-time NBA champion and Boardroom Co-Founder Kevin Durant were both spotted arriving at the conference in sleek Jeep Grand Wagoneers. The Grand Wagoneer is the most luxurious car in Jeep’s lineup. If a nearly 7-foot-tall baller can ride comfortably in the Grand Wagoneer, then the comfort must be excellent.