Russell Westbrook is the ‘God of Fashion’ – the Lakers’ legend of being the King of NBA Style

But his moves aren’t just limited to the basketball court; Westbrook is also busy collecting achievements off the field. He has long been known as the “king of NBA style”, thanks to his bold fashion sense; For example, few people could – or would – wear the pre-game outfits that Russ does (think brightly patterned shirts, low-cut pants and statement accessories), but Russ does does it, and he does it with the confidence that has made his nаme as one of the most fierce players of his generation

His sense of style earned him the Sports Illustrated title of “Most Fashionable Athlete” in 2017, so it should come as no surprise that Westbrook is commemorating his own sartorial creativity with his own project: a Rizzoli coffee table book titled Russell Westbrook: Style Drivers. The book is a collection of Westbrook’s most memorable looks (and there have been many) as well as comments about self-expression from sources ranging from DJ Khaled to Public School designers Daо-Yi Chow and Maxwell Osborne.

TIME spoke with Westbrook on his unique style, a prospective fashion line, and the importance of thinking “why not?” in life. Above are 12 of his most noteworthy style statements.