Bronny James, the eldest son of basketball icon LeBron James, made headlines in May of the previous year when he publicly announced his commitment to the University of Southern California (USC) Trojans basketball team. Despite receiving offers from other prestigious schools like Ohio State and Oregon, James chose to join the Trojans.

During a recent college visit, the talented 4-star combo guard was seen wearing a Chrome Hearts Multi Color Cross Hoodie and matching black sweatpants, showcasing his fashion sense.

PSD, a renowned brand known for its premium underwear, has partnered with Bronny James, recognizing his rising stardom as a high school basketball player. This collaboration signifies an important milestone for PSD, which has gained a significant following in the market. As a long-time supporter of PSD, James is set to become the brand’s youngest athlete entrepreneur.

According to James, he has been wearing PSD products for as long as he can remember. He values the genuine and meaningful connection he has with the brand, making this collaboration even more exciting for him. James eagerly looks forward to sharing his ideas and perspective to create unique and distinctive designs.

PSD’s exceptional team of designers has been impressed by James’ ability to connect with the latest fashion trends. Together, they will collaborate on developing James’ own collection that reflects his personal style. The new collection is scheduled to launch in the upcoming spring season and will be available at leading retailers such as Champs, Hibbetts, Snipes, and online at psdunderwear.com.

Curt Flaitz, Co-Founder and President of PSD, expressed his joy in watching Bronny grow up wearing PSD gear. The connection between PSD and James started when Mike Miller, a former teammate of LeBron James in Miami, gifted them the underwear. Flaitz is thrilled that their partnership has evolved naturally and looks forward to building a strong relationship with Bronny James.